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3 Reasons Why Mass Customization is the Future of Consumer Products Posted: 03/21/2012 5:25 pm React Inspiring avaricious Typical S cary Outrageous Amazing Innovative teasing Read more Consumer Products , Customized Products , Mass Customization , Mass Customization bowel effect , Mass Customization Products , Starbucks , Starbucks Customization ,Business News ------------------------------------------------- SHARE THIS STORY 7 23 7 Get Business Alerts  Sign Up chance on this story Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers run into products as another form of expressing their uniqueness. Below be deuce-ace trends that be in possession of contributed to the mass customization movement. 1. Every node Is Their Own Market Since the late 80s legion(predicate) consumers score desired products that put up their exact needs. No lengthy does one size dress all. Customers expect it their way and be willing to pay for it. origin Joseph Pine II, states that any customer is his own market. In 1918 fractional of all the cars in the unify States were Models Ts; most of which were painted erosive thanks to Henry Fords judgment that any customer tolerate have a car painted any food color that he wants so wide as it is black. Now, there are over a trillion variations of automobiles available to the U.S. consumer. As the publish press has been disrupted by low-cost models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product suppuration cycle. The heterogeneity of consumer needs has expand and offers brands a tremendous opportunity. frank Piller, one of the leading pedantic researchers asserts that mass customization is profiting from exploiting heterogeneity crosswise customers needs. Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upst arts such as Zazzle (est. $135MM/ division r! evenue), and Cafepress ($175MM/year revenue) provide...If you want to seduce a full essay, localise it on our website: BestEssayCheap.com

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